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Eurobike: New product launch with Taiwan Excellence Award brands

FRANKFURT a. M., Germany, July 14, 2022–(BUSINESS WIRE)–On the first day of Eurobike 2022, the world’s leading bicycle exhibition, to be held in Frankfurt am Main from July 13-17, leading bicycle manufacturers from Taiwan presented their latest products at a press conference hosted by the Taiwanese Foreign Trade Office of the Ministry of Commerce and hosted by TAITRA, Taiwan’s leading trade promotion organization. Four Taiwan Excellence Award-winning companies Giant Group, Maxxis, Mio and Acer Gadget’s fitness tech sub-brand Xplova showcased innovations to improve cycling. Gina Chang, Secretary General of the Taiwan Bicycle Association, gave an insightful presentation on market developments and provided background information on the general bicycle industry in Taiwan.

This press release contains multimedia content. View the full announcement here:

Taiwan Excellence New Product Launch Press Conference at EUROBIKE 2022 (Photo: Business Wire)

Taiwan maintains a strong supply chain in the global bicycle industry and is a key location for the production and R&D of high-end bicycles. In 2021, Taiwan’s bicycle industry exports surpassed a record $5 billion, showing how the industry is thriving. According to Chang, in the future, manufacturers will focus more on the needs of users, including digital connectivity and environmental awareness. “Furthermore, the new mission is to become an even more valuable partner by providing better services,” said the secretary-general of the Taiwan Bicycle Association.

Under the motto “Ride into the Future with Bikes from Taiwan”, the new products were presented by the individual companies involved:

Giant Group, the leading brand in the industry, introduced their CADEX 36 Disc Wheel System, a versatile, lightweight composite wheel built for real-world performance.

Maxxis, the world-class tire manufacturer, introduced three top-of-the-line bicycle tires at the event: High Road, Metropass and Receptor.

Mio, one of the most recognized GPS brands in the world, introduced the new navigation solutions for cyclists, Cyclo Discover Pal and Cyclo Discover Connect. They are equipped with the user-friendly MioShare app and the WeJoin function for group rides.

Acer Gadget’s Xplova fitness tech sub-brand introduced two new products: The NOZA V Advanced Smart Trainer, which brings users a realistic riding experience. The e-scooter (Lightning 3) also features front electric brakes and rear disc brakes for safer and shorter braking distances.

The source language in which the original text is published is the official and authorized version. Translations will be included for a better understanding. Only the language version that was originally published is legally valid. Therefore, compare translations with the original language version of the publication.

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Michelle Lin
Deputy General Manager of Strategic Marketing Department of TAITRA
+886-2-2725-5200 ext:1333
[email protected]




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