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The biggest app planning and design mistakes businesses make, according to experts [DesignRush QuickSights]

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99.5% mobile apps fail

Miami (PRWEB) July 14, 2022

According to Statista, with 6.6 billion global smartphone users, businesses are increasingly taking advantage of mobile apps to connect with their audiences. However, Fyresite estimates that 99.5% of apps fail. And according to MobileAppDaily, bad UX is one of the major reasons users uninstall them. There is no specific formula for success, but there are specific design elements that can make or break apps.

DesignRush, a B2B marketplace that connects businesses to agencies, has turned to its 13,000-agencies-strong network for quick insights — or “quicksites” — of the biggest app planning and design mistakes made by businesses.

1) Initiating development without previously conducted customer interviews

In the opinion of Igor Repeta, Project Manager of Empat, most businesses fail to conduct customer interviews which is the key to delivering the products that customers need.

“As we specialize in developing solutions for startups, the most common mistake is that customers start technology development without conducting customer interviews first,” Repeta said. “According to a study by CBS Insights, 35% of startups fail because of a lack of market need. As a result, a development company creates a mobile app that, as it turns out, customers don’t need. Customer involvement can help deliver a successful product and reduce production costs.”

2) Not confirming to users’ requirements

Vipul Shah, COO, Ace Infoway, says that engaging a good product analyst will help collect valuable user feedback. Then, you can adjust your expectations accordingly.

“It’s easier than taking a step back and verifying whether users really need what you’re building,” Shah said. “I call this phenomenon the ‘visionary campus.’ When starting out, be sure to enlist a good product analyst who will run small user studies and follow up on how people interact with prototypes. Listen to their feedback and adjust your expectations accordingly.”

3) Designing Apps for the Wrong Purpose

According to Andrey Kozhuhov, CEO of SimpleO, some businesses invest in app building to follow trends instead of solving the problem.

“Avoid designing apps without a purpose and ignore budget restrictions,” Kozhuhov said. “Apps are often designed to follow trends rather than solve a problem, a very common case when a client has already spent 90% of the budget on a fancy design without a functional MVP or proper CustDev. Result – Failed.

4) Not setting up the navigation framework

Don Gamboa, CEO of WhiteCloak Technology, believes that not setting up a navigation framework is a big mistake as it is the key to moving in the right direction.

“By far the most common mistake is not setting up a navigation framework,” Gambo said. “Many successful startups follow the Lean Startup methodology, where a hypothesis is being tested at every iteration. In this way, we ensure that each iteration bears valid teachings that lead the company in the right direction. Is. ”

5) Having an excessive amount of unnecessary app notifications

Serge Lavrynchuk, CEO of Wild Web Art, says that an excessive amount of unnecessary app notifications can lead to more app uninstallations.

“The excessive amount of app notifications forces customers to uninstall the app,” Lavrinchuck said. “According to Clever Tap, 12.6% of users uninstall apps due to unnecessary notifications. However, notifications play a big role in user retention, so you can get consent from users about the type of information they want to receive and send them to customize. [the] user experience.”

6) Adding too quickly

As Jacob Bennett, Technical Head of Fortnite Studios said, the focus on the core concept of the app will help businesses make informed decisions and deliver the apps they need to users.

,[The biggest mistake we see is] Adding up very quickly,” Bennett said. “It is good to have lots of features and a fancy UI, but it is important to focus on the core concept of the app when starting out. Why? You can soon go live, see what users like, stop spending time on what they don’t [like] And make informed decisions about what should happen next. ,

DesignRush released a list of the best app development companies in July that make apps our users love to connect with.

1. Inspiro – inspiero.com

Expertise: App Design, UX Design, Web Design and more

2. Rule27 Design – Rule27Design.com

Expertise: App Development, Graphic Design, Web Design and more

3. Diffco – diffco.us

Expertise: App Development, Web App Development, AI Development and more

4. empat – empat.tech

Expertise: App Development, Web Development, QA & Testing and more

5. Techinnov – techinnov.ca

Expertise: IT Services, E-Learning Solutions, Online Training Solutions and more

6. White Cloak Technologies – whitecloak.com

Expertise: App Development, Web App Development, Backend / API Development and more

7. Terrasol Technologies – terasoltechnologies.com

Expertise: App Development, Web App Development, Product Design and more

8. Looks Clean

Expertise: Software Development, App Development, Digital Transformation and more

9. Wild Web Art – wildwebart.com

Expertise: Web Development, App Development, UI/UX Design and more

10. Bytrix – bytrix.com

Expertise: App Development, Web Design, UI/UX Consulting and more

11. Sad Media – Tragic.media

Expertise: UX/UI Design, App Development, Web App Development and more

12. Codelabs – codelabs.inc

Expertise: Software Development, App Development, Product Design and more

13. Ace Infoway – aceinfoway.com

Expertise: Product Engineering, Web App Development, App Development and more

14. Simpleo – simpleo.com

Expertise: App Development, eCommerce Development, CMS Development and more

15. FireArt Studio – fireart.studio

Expertise: Software Development, Product Design, Branding and more

16. Fortnight Studio – Fortnight.Studio

Expertise: UI/UX Design, Visual Identity, Brand and Design Strategy and more

17. Corporate Fingerprint – corpfingerprint.co.za

Expertise: App Development, Web Development, eCommerce Development and more

18. WDI – wdipl.com

Expertise: App Development, Web Development, Product Consultancy and more

19. All inclusive. – all inclusive.agency

Expertise: Web Development, eCommerce Solutions, Branding & more

20. Ragnarok – ragnaroknyc.com

Expertise: Web Design & Development, Web App Development, eCommerce Development and more

21. Brocoders – brocoders.com

Expertise: App Development, Product Development, Digital Transformation and more

22. Site It Now – siteitnow.com

Expertise: Web Design, Web Development, eCommerce Solutions and more

23. Appligent Technologies – applligent.com

Expertise: App Development, Web Development, UI/UX Design and more

On Designerrush, brands can locate top app development companies by location, size, average hourly rate and portfolio.

About Designersh:

DesignRush.com is a B2B marketplace that connects businesses to agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.

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