The iPhone 15 Pro Max comes in at $1,199

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Today is the day that iPhone users have been waiting for all year. Apple just announced the new iPhone 15 series of phones, and they bring the usual slew of improvements. Sitting on top of the new phones, we have the iPhone 15 Pro Max. This handset is the most powerful iPhone to date, and it comes in at a hefty price.

Along with this phone, Apple also unveiled the upcoming Apple Watch 9 series. These watches come with a new chip that will enable on-device dictation, and the screen will reach an eye-blazing 2000 nits of brightness.

What’s perhaps the most notable feature of this watch is the Double Tap gesture. When you want to do a specific action on your watch like answer a call, start a timer, snooze an alarm, etc., all you have to do is tap your index finger on your thumb twice. That feature will make this watch stand out among other watches until another company eventually steals it; we all know that it’s going to happen.

The iPhone 15 Pro Max starts at a hefty price

Since this is Apple’s latest crown jewel, you shouldn’t be surprised that it costs about as much as an actual crown jewel. The handset comes in at $1,199 for the 256GB storage variant, according to Mac Rumors. That’s not out of the ordinary for a top-of-the-line flagship smartphone from Apple.

This is unfortunate for people who want a more affordable option. Last year, the iPhone 14 Pro Max started with 128GB of storage, and that phone started at $1,099. Sure, that’s less storage, but with the way the economy is, most people would have appreciated a cheaper iPhone. Also, 128GB is a bit of a sweet spot when it comes to storage. Most people will be just fine with a 128GB phone.

If you’re looking to pick up this phone, pre-orders begin on September 15th. General sales of the phone will begin on September 22nd.