The Irishman Whiskey, one of Ireland’s fastest-growing premium whiskey brands, has officially launched in Nigeria, marking a significant expansion into Africa’s largest consumer market.
The launch highlights Nigeria’s growing appetite for premium beverages and reinforces the country’s role as a strategic gateway to West Africa’s trade and hospitality sectors.
Nigeria’s spirits industry is projected to grow by over 10 percent annually, fueled by shifting consumer preferences and expanding hospitality investments. For global brands, this represents a chance to capture share in a premium category still in its early growth phase.
Crafted in Ireland with centuries-old tradition and modern innovation, The Irishman Whiskey is renowned for its smooth character and rich flavor, and consistently ranks among the most awarded Irish whiskeys globally. Its introduction in Nigeria not only provides consumers with a new premium option but also creates distribution opportunities for retailers and trade partners seeking to diversify portfolios.
Speaking at the Lagos launch event, James Kilgannon, Global Brand Ambassador for The Irishman Whiskey, said Nigeria has always been a priority market, describing it as one of Africa’s most dynamic consumer economies where premium spirits continue to gain ground.
He noted that The Irishman brings not just the heritage of Irish whiskey, but a quality and character that align with Nigeria’s appetite for authentic premium experiences, adding that the launch signals the start of a long-term presence built on trust with trade partners and connection with Nigerian consumers.
Sudipto Chakraborty, Head of Commercial at Ekulo International Limited, official distributor of The Irishman in Nigeria, emphasized the broader vision behind the launch. He noted that bringing The Irishman into Nigeria goes beyond introducing a premium whiskey — it strengthens trade opportunities, empowers retailers and hospitality players with a brand that commands global recognition, and positions Nigeria as a key growth market in the premium spirits category.
The Nigerian launch follows The Irishman’s steady international expansion across Europe, North America, and Asia, where it has established a strong reputation within the premium spirits category. With Nigeria now in focus, the brand aims to tap into a market segment where consumers increasingly associate premium beverages with status, lifestyle, and cultural connection, while positioning Ireland as a stronger trade partner in Africa’s beverage economy.