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‘The Voice’ Coach Gifts: Who Started the Tradition?

For years, artists on The Voice have been treated to gifts from the coaches as a reward for joining their teams (and sometimes a bribe). But where did the idea for coach gifts begin? Here’s a look back at the very first coach gift, plus some of the best swag over the years and what the season 23 coaches are offering this year.

Blake Shelton shows off his coach gift on ‘The Voice’ Season 23. | Evans Vestal Ward/NBC

Who started giving gifts on ‘The Voice’ first?

The Voice has been on the air since 2011, but the coaches didn’t start handing out gifts until Kelly Clarkson arrived in 2018. During her first time as a coach in season 14, Clarkson gave Team Kelly jackets to artists who joined her team. She has continued to do so in every season since then, changing up the color of the jackets each time. In one season, Clarkson offered black and gold Team Kelly jerseys.



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