Press "Enter" to skip to content

Twitter starts sharing advertising revenue with creators, but it will cost them

Today, Elon Musk announced that creators on Twitter will be able to generate ad revenue from the platform. While this is exciting news, there is one small catch, and that is that those who want to turn a profit will need to sign up for the Twitter Blue platform’s premium subscription service. If you’re a creator and curious about how this works, Musk shared that creators will earn money from ads that appear in their response threads. Taking Musk’s tweet at face value, this means that the more engagement a tweet gets, the more ad revenue the creator can generate.

For Twitter Blue, you can expect to pay as little as $8 per month, or if you subscribe through the iOS app, pay a little more at $11 per month. You can always get a small discount if you pay for the full year up front, which results in $1 off a month. Of course, there has to be more to it than just signing up for Twitter Blue and getting great engagement. We hope the platform will create a support page to help explain the ins and outs soon.

In addition to the revenue sharing announcement, the platform also shared earlier in the week that it will start charging for access to its APIs. The platform also killed its own CoTweets feature, which didn’t even see a wide release. Furthermore, many users and developers have been affected over the past month, as changes to the platform’s developer agreements killed off third-party Twitter clients, a font change intended to give users a better way to spot impersonators, and a new level for Twitter Blue which will remove ads completely. While some will continue to the end, others have already been deactivated and moved on.

Source: Elon Musk (Twitter)



Spread the love