The United Kingdom is aiming to draw 50 million international visitors annually by 2030, a key target to strengthen its position as a leading global tourist destination.
This goal is part of a new effort to expand and enhance the country’s tourism sector, which officials say will also contribute to economic growth.
According to a report from TravelBiz, the UK’s government is focused on increasing tourism numbers, expanding beyond London, and ensuring the sector’s long-term growth.
The country’s tourism minister, Chris Bryant, revealed the plans during the Tourism Alliance conference in London.
He highlighted the importance of the tourism industry in driving economic expansion and outlined several initiatives to help meet the ambitious target.
One of the central elements of the new plan is the formation of a Visitor Economy Advisory Council, which will be co-chaired by Minister Bryant, TravelBiz informs.
It is noted that the council will play a key role in coordinating efforts between the government and industry stakeholders.
Bryant emphasized the need for collaboration to achieve the target and develop a comprehensive National Visitor Economy Strategy, which will be unveiled next autumn.
“The UK has great potential as a top tourist destination, and we must work together to make that happen,” Bryant said. The council will be tasked with supporting the development of the strategy, which will outline the specific steps needed to increase international tourism and ensure benefits are felt across the country.
While London remains a major draw for tourists, the UK government is committed to expanding tourism opportunities beyond the capital.
Reports inform of tourism’s vital contribution to the UK economy, generating £74 billion annually and accounting for 4% of the country’s Gross Value Added (GVA).
For international visitors, reports supply that the government’s plan promises more travel opportunities and access to a wider range of destinations.
With collaboration between the government and tourism stakeholders, these initiatives are expected to position the UK as an even more attractive destination for international travellers.