adplus-dvertising
Connect with us

Business News

Utilizing WifiCall to improve startup customer retention and reduce churn

Published

on

Utilizing WifiCall to improve startup customer ret

Technical Features of the WifiCall

Call routing is a feature in the WifiCall system that allows you to automatically direct and manage incoming business calls to individual agents based on defined criteria to help decrease the call abandonment rate. A recommended criteria to use will be to take advantage of our interactive voice response feature to filter down the customer needs before routing them to an attendant.

Call Queueing allows for the placing of all incoming calls into a queue when all attendants are occupied. The call answering mechanism is set as FIFO “First in First Out” while the recipient is kept occupied with engaging music

The WifiCall system allows users to sync information with third-party CRM software such as Zoho, Ameyo, and Freshdesk. This allows for the removal of redundant manual processes, effective data collection, low operating costs, and streamlined post-call actions.

WifiCall also provides integration with any existing desktop analog phones and IP phones already being used by your organization. Organizations without legacy equipment can use the mobile app.

How WifiCall improved Tizeti retention metrics

Our customer retention indices was changing rapidly at the start of the pandemic, and we realized we needed to engage our customers more effectively.

At the time, our customer engagement process for calls to customers from Retention Agents was very tedious. Our call agents had to manually work through different databases of customers – sorting first for relevant data, and then manually dialing customers’ numbers on their phones one after the other. This meant a very limited number of calls could be achieved per day by each agent. Inevitably, the team had to work overtime to be able to achieve the required tasks. As you can realize, this limited the productivity of the team

Agent’s monitoring was equally daunting for the Team Supervisor as they had to manually work through multiple agents’ worksheets to confirm work done and track performance. Management Reporting was also very difficult for the Team Supervisor as well as the Manager as these processes were entirely manual and required several man-hours to be achieved.

We decided to automate the calling process for the team and integrated WifiCall into our existing customer relationship management (CRM) system. From a dashboard, our agents developed the capability to:

Easily fetch customer’s (or group of customers) details per the assigned agent, and/or a combination of several other parameters like date, location (zone/base station), service status (active/expired), etc.

After we started using WifiCall, our retention metric improved by 36% Quarter on Quarter and revenue/EBIDTA grew significantly.

Startups can improve their retention metrics with smarter technology and automation tools.

Tizeti’s WifiCall allows start-ups to do more with less, to collaborate more effectively, onboard employees faster, and improve workforce productivity while focusing on their core business.

Some of the benefits that WifiCall provides include:

WifiCall fosters a single line of sight on corporate objectives, irrespective of geographical barriers, and improves revenue goals, growth objectives, and sustainability plans, from small start-ups to large corporates.

WATCH NOW

DOWNLOAD NOW

Business News

Indian Regulator SEBI Proposes Banning Public Figures From Endorsing Crypto Products

Published

on

sebi

The Securities and Exchange Board of India (SEBI) has reportedly proposed banning public figures, including celebrities and sportsmen, from advertising and endorsing crypto products. The regulator also proposed that public figures be held liable for any law violations when promoting crypto products.

The Securities and Exchange Board of India (SEBI), the country’s securities and commodity market regulator, has proposed prohibiting public figures, including celebrities and sportsmen, from endorsing crypto products, Businessline reported last week. In addition, the regulator proposed requiring advertisers to disclose possible law violations.

SEBI recently shared its view on the subject with India’s Parliamentary Standing Committee on Finance when it was questioned about various crypto issues, sources told the publication. The regulator subsequently submitted a detailed written response to the committee.

The Indian Ministry of Finance also asked SEBI to give its view on the crypto advertising guidelines published in February by the Advertising Standards Council of India (ASCI).

SEBI reportedly wrote:

Furthermore, the securities regulator proposed that public figures be held liable for endorsing crypto products, which could violate certain laws, including the Consumer Protection Act.

In addition, SEBI suggested adding the following statement to the ASCI disclaimer: “Dealings in crypto products may lead to prosecution for possible violation of Indian laws such as FEMA, BUDS Act, PMLA, etc.”

ASCI’s crypto guidelines, which went into effect on April 1, state: “Since this is a risky category, celebrities or prominent personalities who appear in such advertisements must take special care to ensure that they have done their due diligence about the statements and claims made in the advertisement, so as not to mislead consumers.”

Meanwhile, the Indian government is working on the country’s crypto policy. Finance ministry officials have met with the International Monetary Fund (IMF) and the World Bank to discuss crypto regulation. India’s finance minister recently said that the decision on crypto regulation will not be rushed. Crypto income is currently taxed at 30% in India.

What do you think about SEBI’s view on prohibiting public figures from endorsing crypto products? Let us know in the comments section below.

Image Credits: Shutterstock, Pixabay, Wiki Commons

WATCH NOW

DOWNLOAD NOW

Continue Reading

Business News

Sanwo-Olu Promises Justice for Sound Engineer David Imoh

Published

on

David Imoh Sound Engineer

By Modupe Gbadeyanka Governor Babajide Sanwo-Olu of Lagos State has promised to ensure that the late Sound Engineer killed by a mob in the Lekki area of the state last week gets justice. The Governor gave this assurance through the Commissioner for Information and Strategy, Mr Gbenga Omotoso, in a statement issued on Monday night. […]

WATCH NOW

DOWNLOAD NOW

Continue Reading