Iconic Nigerian music star, Innocent Ujah Idibia, popularly known as 2Baba, has announced the formation of a new management team, signaling a fresh chapter in his illustrious career.
Taking to Instagram, the Afro-pop pioneer revealed that the newly assembled team is tasked with revitalising his brand and reimagining his legacy within Africa’s dynamic entertainment landscape.
In a joint statement, the new team underscored 2Baba’s monumental impact on the music industry, lauding him as a trailblazer who has shaped Afro-pop and influenced generations of artists over the last three decades.
“We are proud to officially usher in a significant new phase in the legendary career of 2Baba,” the statement reads. “This strategic transition includes the unveiling of a carefully selected management team that will drive the reinvention and amplification of every facet of his brand. This move reflects not only a celebration of his legacy but also a bold step towards exploring the immense possibilities that lie ahead.”
The team revealed plans to oversee all aspects of 2Baba’s career—from music releases and brand collaborations to global engagements and innovative projects—both within and beyond Africa.
Commenting on the development, the “African Queen” hitmaker expressed confidence in the new direction.
“I’m really excited about this new chapter,” 2Baba said. “Change is essential for growth, and I believe this team understands not only my vision and journey but where we’re going next. We’re not just celebrating what’s been done—we’re building something greater.”
The statement also emphasized the calibre of professionals onboard, including experts in music, branding, and entertainment law. It reiterated the team’s commitment to excellence, authenticity, and social impact.
“We remain grounded in authenticity, committed to excellence, and driven by a strong sense of social responsibility. These values continue to shape 2Baba’s influence across Africa and the global diaspora,” the statement added.
The announcement comes amid ongoing public scrutiny, but 2Baba appears poised to move forward with renewed purpose and clarity.