WATCH THE VIDEO HERE Mr Abdallah Simba has been chosen to lead the operations of Japan Tobacco International (JTI) in Nigeria effective Thursday, May 1, 2025, succeeding Mr Thomas Adams, who has led the Nigerian business successfully over the past four years. The new General Manager of the organisation in Nigeria recently served as the Country Manager for Slovakia, where he successfully led profitable multicategory growth and operational strengthening, positioning the business for long-term sustainability. A statement from the tobacco firm said Mr Simba’s appointment underscores its commitment and ambition to deepen its footprint in the Nigerian market. “I am delighted to lead JTI Nigeria at this time. Nigeria is an important market with tremendous potential, and I look forward to working with the amazing team here to continue to grow our business in a sustainable manner,” Mr Simba said of his new role. Mr Simba brings nearly two decades of commercial and strategic leadership experience to the role, having held key positions across multiple markets and at JTI’s global headquarters in Geneva, Switzerland. He joined JTI in Tanzania in 2005 in Marketing before taking on an international assignment in Ireland in 2009. He later transitioned into broader commercial roles, leading various Sales and Trade Marketing capabilities with increasing responsibility. In 2013, Mr Simba moved to JTI’s global headquarters in Geneva, where he progressed into senior roles within the Global Commercial Strategy function. In these roles, he led the optimization of business models, guided market strategies, and up-skilled commercial teams across a wide range of markets. The new General Manager for Nigeria holds a Bachelor of Science degree from Southern New Hampshire University in International Business.
Abdallah Simba to Lead Japan Tobacco International’s Nigerian Operations
