The organizing committee has disclosed that the AfroTrad Festival 2025 will host over 10,000 guests, featuring performances by world-class Afrobeat and traditional artists, comedians, poets, and cultural dancers.
The committee made this known at a press conference held on Sunday in Osogbo, the capital of Osun State.
According to the organizing committee, the vision of the project is to bridge the gap between traditional music and Afrobeat culture while promoting creative fusion across Africa’s entertainment landscape.
The committee explained that the mission of the AfroTrad project is to advance traditional creative content and infuse global experiences into African entertainment. It noted that the initiative aims to position traditional and Afrobeat sounds on the global stage.
The organizing committee further disclosed that the project seeks to enhance the display of excellence in local artistic content and present it to a wider international audience.
Highlighting previous successes, the committee said Oludare Troupe has consistently impressed audiences by blending local drums such as the gangan with Afrobeat rhythms during past editions of the festival.
The committee also stated that another key mission of the project is to project the diversity of African cultural content and art, helping local entertainers articulate their creativity to the world through a standardized platform.
It added that the AfroTrad initiative is committed to discovering and nurturing new talents in traditional art to promote Africa’s cultural heritage.
Providing a summary of the project’s background, the organizing committee noted that since its establishment in 2022, the AfroTrad Music Festival has stood out as a cultural platform celebrating the fusion of Afrobeat and traditional African music.
Driven by a deep appreciation for African heritage, the committee said the festival was created to preserve traditional music while embracing the global expansion of Afrobeat. It recalled how Nigerian artists like Babatunde Olatunji and Sikiru Adepoju have brought traditional sounds to international recognition, winning Grammy awards.
The committee emphasized the importance of sustaining a platform that educates, preserves, and celebrates both genres in a shared space.
Looking ahead, the organizing committee announced that the fourth edition of the AfroTrad Music Festival will hold on December 12, 2025, at the Technical College Field, Osogbo, from 4 p.m. to 4 a.m.
In his own remarks, one of the Team lead for AfroTrad Festival 2025, Bamigboye Adeoluwa stated that the festival has inspired changes in cultural expression, as more people now embrace traditional fashion in modern ways. According to him, adire fabrics are now used to make different styles, including jackets and other creative outfits.
Adeoluwa urged the people of Osun State to support the festival financially and morally. He added that organizing a project of such magnitude requires collective effort to achieve greater success.