A multi-year and multi-million Dollar partnership has been signed between Airtel Africa and Xterlify, the digital arm of Airtel India or Bharti Airtel.
Under this deal, Xtelify will deploy its software platforms, which include Data Engine, Work and IQ. Deploying Xtelify Data Engine and Xtelify Work to empower Airtel Africa’s 150K-strong field team across 14 countries with market insights for micro-targeted strategies and unlock critical use cases like spam and fraud protection for its customers across Africa.
It was gathered that Xtelify IQ would enable secure, real-time, omnichannel customer engagement, enhancing both service quality and customer experience.
The aim is to accelerate the digital transformation of Airtel Africa through its AI-powered, future-ready software platform that will help telcos all around the world rid themselves of underlying complexity, focus on the customer, helping improve experience, lower churn and raise ARPU.
Addressing every layer of the telecom value chain, the solution comes with a converged data engine for AI led insights and intelligence at scale; a workforce platform for real time task streamlining; and an experience platform for managing every element of the customer journey for a telco.
Xtelify also launched a sovereign, telco-grade cloud platform, Airtel Cloud, designed to handle 140 Crore transactions per minute for Airtel’s own use in India.
This sovereign Cloud platform is now being extended to meet the ever-evolving needs of businesses in India.
Hosted on next-gen sustainable data centres, with Gen-AI based provisioning, and managed by 300 certified cloud experts, the highly secure and reliable Airtel Cloud offers IaaS, PaaS and advanced connectivity and guarantees secure migration, effortless scaling, lower costs and no vendor lock-ins.
“This partnership marks a transformative leap in our mission to build Africa’s digital future. By harnessing Airtel’s AI platforms that have proven scale in India, we are not only simplifying our operations but also accelerating hyper-personalized experiences for our customers.
“In addition, this is Airtel leveraging Airtel – a powerful synergy that will drive sustainable growth, innovation, and unmatched value across our 14 African markets,” the Group Chief Information Officer of Airtel Africa, Jacques Barkhuizen, said.
Also, the Chief Business Officer for Global Business at Bharti Airtel, Binod Srivastava,said, “We are thrilled to partner with Airtel Africa. By combining our innovative Xtelify platform with Airtel Africa’s vision, we will drive their digital transformation and address industry’s most complex challenges like fighting spam and fraud to ensure utmost customer protection. We look forward to a lasting partnership, working together to set new benchmarks for the industry.”