Airtel targets underserved communities in CSR campaign

Airtel Nigeria has commenced its annual 5 Days of Love campaign, a corporate social responsibility initiative aimed at spreading festive cheer by providing meals to 6,000 underprivileged Nigerians across six cities.

The 10th edition of the campaign, themed “5 Days; 6 Cities; 6,000 Meals,” kicked off on Monday at Holy Cross Cathedral School, Onikan, Lagos, where 1,000 individuals, including children, youth, and the elderly, were served packed meals.

In a statement obtained on Sunday, Airtel Nigeria said the initiative is designed to support vulnerable communities and foster joy and celebration during the holiday season.

The event in Lagos created a lively atmosphere filled with entertainment and festive activities.

Speaking on the campaign, Airtel Nigeria Chief Executive Officer, Dinesh Balsingh, represented by Lagos Regional Operations Director Peter Francis, highlighted the broader impact of the initiative.

“At Airtel, we pride ourselves on being a people-centred organization. This event is not only about providing meals; it is a meaningful way to connect with communities, share moments of warmth, joy, and togetherness, and create a vibrant atmosphere of celebration and love.

“Today reminds us of the core values of joy, love, kindness, and shared humanity that define this initiative and Airtel’s mission. Together, we can continue to make a lasting positive impact.”

Following the successful completion of the Lagos event, the 5 Days of Love train moves to Borno on Tuesday, 17th December; Abuja on Wednesday, 18th December; and Enugu and Rivers States on Thursday, 19th December; before concluding in Osun State on Friday, 20th December 2024.

Also speaking during the event, Executive Chairman, Lagos Island East Local Government Development Area, Honourable Muibi Alade Folawiyo, lauded Airtel Nigeria for a thoughtful initiative of sharing love with individuals and communities, encouraging the telco to keep the program alive.

“This is a remarkable act of kindness, and I appreciate Airtel for its dedication to uplifting lives and spreading love to individuals. I am grateful to Airtel Nigeria for spreading joy to us in this part of Lagos,” he said.