Aleph Now Spotify’s Advertising Sales Partner in Over 80 Markets

With this, Aleph’s teams will have access to Spotify’s Ads Manager to guide advertisers and agencies to leverage the platform’s full potential of advertising formats and targeting capabilities to ensure they can reach listeners during key moments, such as workout sessions, focused work periods and commuting to provide advertisers and brands with unique opportunities to connect with their target audience when they’re highly engaged and help reach their marketing goals.

In 2013, when both parties first sealed the partnership deal, it covered just four countries, but, due to trust and growth recorded in over a decade, they have reached over 80 countries.

The newly signed partnership brings Aleph’s comprehensive suite of services—including local media sales, payment solutions, creative support, and performance-driven automation—to effectively monetise Spotify’s advertising inventory and connect the brand with advertisers, streamlining and scaling Spotify’s ad solutions to 80+ markets.

Spotify Advertising has been modernising its ad tech, strengthening its partnerships and deepening its human expertise to make it easier for advertisers to buy, create, measure, and get clear results on Spotify’s ad platform.

Spotify’s efforts reflect a significant step forward in automated buying and creative innovation for the ad platform and the broader digital audio industry.

Most notably, Spotify is continuing to innovate its self-serve platform, Spotify Ads Manager, with more advanced targeting capabilities, new 1P & 3P measurement solutions, and new outcome-based objectives to help advertisers of all sizes create, optimise, and measure their Spotify campaigns, including Spotify Pixel, Custom Audiences, key third-party partnerships and a new App Installs objective.

“We are thrilled to partner with Spotify on a global scale, and especially excited and happy to extend the partnership to include Sub-Saharan Africa, namely in South Africa, Kenya, Ghana, Tanzania and Uganda.

“Our shared commitment to innovation and delivering exceptional value for advertisers makes this a natural partnership,” the Managing Director for Sub-Saharan Africa at Aleph, Mr Stephen Newton, stated.

Also, the Global Head of Emerging & Scaled at Spotify, Mr Sam Bevan, said, “As we continue to grow our ads business, I’m excited to share that we’ve partnered with Aleph to streamline our operations, offer better solutions to advertisers and scale our business more efficiently.

“With the launch of our more automated solutions and Aleph’s exceptional global network and deep local expertise, we’re now able to offer advertisers around the world new tools and resources that will help them reach their campaign goals.”

Aleph is a global network of digital experts innovating at the intersection of media and payments, and Spotify is the world’s most popular audio streaming subscription service.