All-in-one SDK is exactly what your app needs for effective monetization

Today, one of the most effective ways to monetize your apps is advertising, which market is evolving every year. The right promotion of your mobile app will help you increase the number of downloads and installs. According to a Data.ai report, users spent $171 billion on mobile app purchases worldwide in 2023. Talking about programmatic advertising, it allows you to place ads on third-party resources without communicating with their owners. In this scenario, you don’t need to negotiate directly; a programmatic advertising company takes care of it by connecting you with advertisers who want to attract new users. This auction-based system ensures efficient ad placement and maximizes revenue for publishers.

The importance of SDKs in programmatic advertising is driven by the demand for better ad targeting, real-time data analytics, and compliance with evolving privacy regulations. As the mobile app ecosystem continues to grow, so does the need for advanced tools that enable effective and responsible monetization. This is where SDK plays a key role by simplifying integration with an advertising system and giving you access to lots of ready-made tools and services. Let’s now understand why it is important for publishers and SSP platforms with in-app inventory to have an SDK for a maximized and effective monetization strategy.

You may confuse SDK with API, but these two concepts are not the same. SDK is a complete set of APIs that makes your application work with an advertising system, defines the event, and tracks users inside this application. API, on the other hand, is simply a collection of related methods that can be useful for a specific purpose. In other words, SDK is ready-made code modules in the form of a software add-on to your application that enhances it and adds additional functionality. By integrating SDKs into your app, you can collect non-personal user data and provide analytics on the app’s activity. Such data typically includes device type and model, screen size, mobile operator, network type, CPU data, RAM data, ROM data, location, and IP address. However, the possibilities of this powerful in-app monetization solution do not end there.

Unlike generic off-the-shelf SDKs, custom SDKs fit seamlessly with specific systems, optimize performance, and unlock unique features that directly align with your business goals. Over 95% of mobile apps in the global AdTech market use SDKs, as reported by Statista. Not only does this white-label approach boost operational efficiency but also helps you stand out among the competitors. It’s no secret that every advertiser and publisher dreams of solutions that go beyond basic ad serving and analytics. Custom SDKs allow them to incorporate advanced features like targeted advertising, real-time bidding, and innovative ad formats directly into their apps. These include banners, interstitials, video ads, native ads, and rewarded ads. With SDK, you can target ads to specific audience segments based on demographics, interests, behavior, and other factors. This level of customization enhances the user experience with more relevant ads and increases revenue through optimized ad placements and performance tracking. SDK also tracks user engagement, revenue, and ad performance metrics so you can get a complete picture of which ads perform best and how they influence the user experience. SDK is capable of automatically adjusting ad load times and placement to maximize ad visibility without compromising app performance.

In addition to display ads, there are other advanced features for user engagement, including event tracking and first-party data collection (with user consent). White-label SDKs also give you more control, ensuring compliance with industry standards and minimizing risks associated with third-party dependencies. By turning to customizable SDKs, you enable faster development and deployment cycles, quickly adapting to the latest market trends.

But let’s imagine you are a publisher looking to diversify their revenue streams. You don’t want to stop there; instead, you should strive for more opportunities to earn money from your mobile apps. In this case, it is best to choose several profitable ad networks to cater to different segments of your audience. But there are a few nuances. With two or more ad networks, application development and support become more complicated and time-consuming. For example, you need to install several SDKs and keep track of their updates while each SDK increases the size of the application. You are also required to combine data from different advertising offices, set up ad units separately, and monitor statistics. And let’s not forget that you must control payments from each network separately.

That’s why it is worth considering collaborating with a programmatic advertising company that acts as a smooth ad mediator between the advertiser and site owners. Such a company provides an opportunity to place advertisements on various sites effectively. The main point here is convenient work and data collection within one system. So, how exactly can it make your life easier? One universal SDK is installed in the application’s code, and the cabinet is configured and integrated with each advertising system. Later, you will see the main data on the effectiveness of different channels within one cabinet and will be able to make a correct decision about their effectiveness.

A universal SDK solution simplifies the complexities of ad management and ensures that apps generate sustainable revenue. For most mobile apps, advertising still remains the only way to monetize. Considering the growing attention to regulatory compliance and user trust, we can say that SDK integration will be in demand in the coming 2025. By incorporating features that align with key frameworks such as the GDPR, CCPA, TCF, and GPP, SDKs help collect and process only non-personal or consented data transparently. For instance, SDKs allow for encrypted data collection and secure transmission, minimizing the risk of breaches. Most SDKs also include built-in mechanisms to manage user consent preferences, guaranteeing that only authorized data is used for ad targeting or analytics.

With a reliable programmatic advertising company, monetizing mobile apps requires minimal effort and time. The comprehensive solution reduces development costs and optimizes monetization efforts without building complex advertising integrations from scratch. Start making responsible revenue while building reliable relationships with your users.