WATCH THE VIDEO HERE Amazon is set to restart advertising on X, marking a return to the platform after a year-long pause that followed Elon Musk’s tumultuous takeover of the social media company. The decision signals a shift in Amazon’s stance towards X, formerly known as Twitter, which saw an exodus of major advertisers in the wake of Musk’s $44bn acquisition in October 2022– according to reports from the Wall Street Journal(WSJ). Brands such as CVS, Mars, and Unilever halted spending on the platform amid concerns over content moderation and brand safety. Amazon joined the retreat in 2023, withdrawing its advertising budget entirely. However, WSJ cited sources familiar with the matter stating that Amazon’s chief executive, Andy Jassy, has been involved in recent discussions to reintroduce ads on the platform, as the company reassesses its digital marketing strategy. The move comes just weeks after Jeff Bezos, Amazon’s executive chairman, was seen socialising with Musk during President Trump’s second inauguration, an event that drew a high-profile gathering of tech executives, including Meta’s Mark Zuckerberg, OpenAI co-founder Sam Altman, and Google’s Sundar Pichai. Amazon’s renewed presence on X suggests that corporate attitudes towards the platform may be shifting, with businesses recalibrating their approach in light of Musk’s growing influence and the evolving political landscape in Washington.
Amazon considers advertising on X after 12-month hiatus
