Amazon launches Haul, a direct competitor to Temu and Shein

Amazon is well-known for aggressively battling out its competitors. Earlier this year, a report hinted that the popularity of Temu and Shein has been bothering Amazon and it’s mulling over something big. We now know what it was. Today, Amazon announced “Amazon Haul,” an e-commerce storefront that takes on competitors like Temu, Shein, and more.

Amazon launches Temu competitor, it’s called “Haul”

Amazon Haul allows you to discover and buy even more affordable fashion, home, lifestyle, electronics, and other products. The new e-commerce store offers a variety of products with ultra-low prices. All the products listed on Amazon Haul have a price tag of $20 or less.

You can access Amazon Haul in the Amazon Shopping app or the mobile website by searching “Haul” in the search bar. Amazon Haul can be also accessed by navigating from the main menu icon. If you have ever wondered about getting products for as low as $1, Haul is for you.

You can grab an iPhone 16 case for $1.79 or a three-piece trimmer razor set for DIY slim haircuts for $2.99. Well, these are just two of the examples, there are tons of products that you can grab. In the announcement blog, Amazon notes that orders of $25 or more are eligible for free delivery in one or two weeks. While the orders below $25 will require you to pay a delivery fee of $3.99.

The discount e-commerce store is available to select beta testers in the US

An order of $50 or more can get you a discount of 5%. In addition, you’ll be eligible for a 10% discount on an order value of $75 or more. That’s not all, Amazon Haul offers a native shopping experience, search, cart, and checkout options to the customers.

The mystery behind low prices is that Amazon Haul receives shipments for individual packages directly from China via airfreights. It is a similar practice Haul’s competitor Temu has adopted for a long now. So, if you plan to shop on Amazon Haul, be ready for strict return policies and delayed delivery.

Amazon is now rolling out Haul to select beta users in the US. If you are an eligible beta tester, you should be able to access Amazon Haul after updating the Amazon Shopping app. Moreover, rumors are also there that Amazon is also working on smart glasses for its drivers.