Amazon has introduced an AI-powered shopping feature in its Photos app, allowing users to find and purchase similar products on its retail platform by searching their photo library.

Panos Panay, Senior Vice President of Amazon’s Devices and Services division, announced the update in an X post, highlighting its convenience for users looking to shop based on images in their photo collections.

“Awesome update to Amazon Photos – you can now search your photo library to find similar products on Amazon. Spot something you loved at a friend’s house or a toy your kid was obsessed with? Just search your photos and we’ll surface relevant items for you,” he said.

The feature enables Amazon Photos to analyze users’ images, identify similar products, and direct them to purchase options on Amazon.

According to Amazon’s customer service webpage, this feature enables customers to identify and shop for products recognized in their photos.

This feature streamlines the shopping experience by eliminating the need for manual product searches and leveraging AI to deliver relevant matches based on a user’s stored images.

Whether users spot a stylish home decor item, a trendy outfit, or a unique gadget in their photo collection, this tool offers a quick way to find similar products and make a purchase with just a few taps.

The shopping feature is part of Amazon’s continued efforts to enhance the customer shopping experience and boost sales.

This initiative is part of Amazon’s broader strategy to expand its advertising inventory and strengthen partnerships with media companies by offering new monetization opportunities.

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