Apple may cancel production of Vision Pro by the end of 2024

Apple may cancel the production of its Vision Pro mixed reality headset by the end of 2024. According to a report by The Information, Apple has reduced production of the Vision Pro and could stop making it entirely by the end of this year. Citing information from multiple people involved in the production, Apple could stop making the existing version of the headset soon.

Apple isn’t able to sell enough of the Vision Pro units and could cancel its production by year-end

The report suggests that Apple has enough units of Vision Pro in its inventory to meet demand. The company isn’t able to sell a lot of units of the mixed reality headset. This is why Apple could cancel the Vision Pro production by the end of this year. The Cupertino tech giant’s headset is widely reported to have gained weak demand due to limited content. In addition, the high price point of $3,500 for the device has resulted in less demand for the mixed reality headset.

Apple is selling the Vision Pro at a high price tag, but it isn’t offering enough content. This has resulted in less interest from the potential buyers. According to the source, Apple has enough components to produce between 500,000 to 600,000 units of the Vision Pro. Since there aren’t enough buyers for the device, Apple could completely cancel the production of the wearable by the end of this year.

Apple has told its supplier to stop production of the Vision Pro from November

Furthermore, Apple has reportedly told Luxshare, the Chinese company that assembles the Vision Pro, that it may need to sharply reduce production of the Vision Pro by November. The Chinese manufacturer is currently producing around 1,000 units of the headset per day. Notably, this is half the number of units the company was making at its peak.

Furthermore, the source suggests that Apple will be able to increase production if sales pick up. This is because the production factories are not yet to be dismantled. Notably, there already are reports that Apple has canceled the development of the Vision Pro 2 model. We should get more information on the matter in the coming days, so stay in touch.