Apple has reopened discussions with OpenAI regarding using its technology for new iPhone features. These discussions, as reported by Bloomberg’s Mark Gurman, include possible terms of agreement and integration into iOS 18.
The talks mark a renewed dialogue between the companies after minimal activity earlier this year. No final decision has been made by Apple regarding partnerships, leaving room for agreements with both OpenAI and Google, or even selecting another provider.
Previous reports also stated that the company is in talks with Google regarding licensing their Gemini chatbot.
Generative AI features into iOS 18
The forthcoming iPhone operating system is expected to introduce new features, including those powered by Apple’s in-house large language model.
Additionally, Apple seeks to incorporate chatbot-like functionalities, potentially akin to OpenAI’s ChatGPT or alternatives like Anthropic’s Claude.
Mark Gurman notes that Apple aims for its features to be seamlessly integrated with better privacy protections than competitors, as this development comes ahead of Apple’s Worldwide Developers Conference, where new AI software and services will likely be announced.
Last year, Apple CEO Tim Cook expressed interest in OpenAI’s ChatGPT but stressed a cautious approach, citing “a number of issues” that need addressing. He promised new AI features would be introduced “thoughtfully” to Apple devices.
According to Gurman, partnering with external firms could expedite Apple’s chatbot endeavors and mitigate risks. Outsourcing generative AI features may reduce platform liabilities.
Further insights into Apple’s AI strategy are anticipated at WWDC in June, alongside major software previews.
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