ASBON Partners Jiji to Promote 50 Women-led Businesses

This has been made possible by the collaboration between Jiji and the Association of Small Business Owners of Nigeria (ASBON).

The digital entrepreneurship is under the Biz Queens run the world on Jiji campaign designed to accelerate economic empowerment for female entrepreneurs.

This campaign aligns with the theme for International Women’s Day 2025 Accelerate action and is set to support women in business by providing them with digital tools to scale their ventures.

The female entrepreneurs will have access to essential business tools like a brand new laptops, smartphones, or free business boost on Jiji to help them establish a strong online presence.

The month-long initiative (from March 1 – 31, 2025) encourages female entrepreneurs across the country to grow their businesses online by simply registering on Jiji, posting at least one ad, and filling in their business details.

“This month of International Women’s Day, we celebrate the incredible role of digital transformation in empowering women entrepreneurs.

“Initiatives like Jiji Nigeria are pivotal in helping women-led SMEs thrive in today’s digital economy.

“At ASBON, we are proud to support these women in their journey to success, ensuring they have the tools and resources to lead and innovate,” the president of ASBON, Femi Egbesola, said.

Also, the Regional Head of PR and Marketing at Jiji, Majolie Obaje, said, “At Jiji, we’re firm believers that when women thrive in business, the economy thrives.

“This initiative isn’t just about celebrating female entrepreneurs, but giving these business queens the confidence and tools to succeed in the digital marketplace.

“When they list their products and services on our platform, they gain visibility, credibility, and direct access to millions of potential clients.”

With Nigeria’s SMEs contributing nearly 48 per cent to the nation’s GDP, and women led businesses raking in around 33 per cent to the total number of SMEs in Nigeria, according to reports by PWC, the challenge remains that many female entrepreneurs lack access to digital opportunities that can amplify their reach and profitability.

According to a 2024 research by Genderdigital marketplacepedia, 60 per cent of informal businesses in Nigeria are owned and run by women, which limit their potential for expansion.

The initiative aims to shift this narrative by equipping women with online business tools that would enable them to build sustainable and profitable businesses in digital commerce.

To be part of it, intending participants must register for free on Jiji, post at least one ad showcasing their product or service, and complete their biz details for better visibility on the Jiji platform. Businesses who gain access to these tools would be announced every Friday in March and April 1, 2025 on Jiji’s platforms.