Business News

Augmented Authenticity: How Snapchat and AR Are Helping to Redefine Brand-Customer Relationship

Talia Klopper brand customer relationship

By Talia Klopper It’s not just the way that brands promote their products and services or communicate their value that has changed over the last decade, but also where they do it. Driven by both advancements in technology and continuously changing consumer behaviour, marketing has undergone a dramatic transformation – shifting to a more digitally connected environment. In fact, 60% of marketing is projected to be digital by the end of 2024, with a 10% increase in digital marketing spend recorded just between 2023 and 2024. One thing that remains unwavering and unchanged, however, is just how foundational building meaningful