Newly released smash hit Battlefield 6 is launching a new initiative that will let players earn cash, but it may be difficult to actually turn a profit. The highly anticipated first-person shooter just released on October 10, and has now entered its ongoing live-service support, with questionable balance updates already coming as developer Battlefield Studios and publisher Electronic Arts hope to turn the game into a long-term destination for players.
Battlefield has now revealed its Battlefield Creator Program, which asks content creators to apply for a position in hopes of earning “digital in-game rewards, physical merchandise, cash payments, and other exclusive items that are only available to creators in the program.“ You can sign up at the link, but there is a catch: required engagement thresholds. Only those who meet at least one of the following criteria will be considered for the Battlefield Creator Program:
- At least 50 average concurrent viewers on Twitch or YouTube live streams over the last three months.
- At least 3,000 average views on long-form YouTube content over the last three months.
- At least 5,000 average views on short-form YouTube or TikTok content over the last three months.
- At least 2,000 followers on any social media platform.
The last qualification seems to be the easiest to hit, but the program insists that meeting one of these requirements “does not guarantee entry.”
Battlefield Creator Program Offers Cash For Completing Challenges
Play To Get Paid
Details on the exact rewards, such as how much said cash payments are, remain unclear. Those who are admitted to the Battlefield Creator Program “will be able to take part in unique challenges both in-game (based on gameplay activity and performance) and outside the game (based on the content [created], such as videos or live streams).” There are similarly few details on said challenges, though the challenges already in the game – like those to unlock new weapons – have been contentious with players because of their difficult requirements.
The program itself is open to applications now, with the FAQ saying applications hope to be processed within one week, but it’s unclear when the program’s challenges will become available. Those who are admitted will be allowed access to “a challenge-based rewards system” in which earned points are redeemable for “a variety of rewards, including cash payments.”
EA Is Invested In Making BF6 A Long-Term Platform
Creators Can Keep Interest High
The Battlefield Creators Program is simply the latest evidence that EA is all-in on making Battlefield 6 a long-term success as a live-service profit stream. A clearly massive marketing budget led to a grand multiplayer reveal live stream, our hands-on BF6 preview, and a live-action trailer starring actor Zac Efron, NBA star Jimmy Butler, country singer Morgan Wallen, and UFC fighter Paddy Pimblett, among other promotional ventures. Paying creators is now an extension of EA keeping Battlefield 6 in the gaming zeitgeist after its huge launch.
Battlefield 6 crucially garnered good reviews, the first major hurdle for any game hoping to curate a player base. The modern live-service market is cutthroat, though, and BF6 has a similar appeal to perennial juggernaut Call of Duty, which is releasing Black Ops 7 in November. The idea of earning cash by simply playing Battlefield 6 is enticing, but there are significant requirements involved, meaning only established creators with a proven audience are likely to be admitted to the Battlefield Creator Program.

- Released
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October 10, 2025
- ESRB
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Mature 17+ / Blood and Gore, Intense Violence, Strong Language, In-App Purchases, Users Interact
- Developer(s)
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Battlefield Studios
- Engine
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Frostbite
