WATCH THE VIDEO HERE Bitcoin mining companies are securing billions in fresh funding to deal with challenges posed by high energy costs and increased competition. Faced with rising operational costs, U.S.-based Bitcoin miners are increasing their reserves to maintain profitability following Bitcoin’s latest halving. Companies like Marathon Digital, Riot Platforms, and CleanSpark have raised over $3.7 billion since November 2024, primarily through zero or near-zero coupon convertible notes. A significant portion of these funds has been used to purchase Bitcoin, as the cryptocurrency recently crossed the $100,000 milestone. Marathon Digital CEO Fred Thiel highlighted the strategy employed by his company and the goal behind the increased funding, “Our goal is to accumulate as much Bitcoin as we can.” The company currently holds nearly 45,000 BTC, valued at over $4.4 billion. Bitcoin Mining is fast becoming a tough business with lots of capital needed to run. Bitcoin miners over the years had it easier than miners of today who have to grapple with rising energy costs and Bitcoin halving. Despite efforts to increase reserves, Miners are still faced with the following challenges Energy prices remain a major challenge, eating into profitability. Russia recently banned Bitcoin mining in 10 regions due to an energy shortage created by mining activities. The recent Bitcoin halving reduced block rewards from 6.25 BTC to 3.125 BTC, cutting miners’ earnings in half. James Butterfill, head of research at CoinShares, emphasized the last of the three challenges facing miners. He noted that the “stratospheric rise in the Bitcoin hash rate,” makes high-cost operations especially vulnerable if Bitcoin’s price were to correct. As competition grows and market conditions fluctuate, Bitcoin mining firms are leveraging creative strategies to improve their hold of the market share.