The Brand Management Academy (BMA) held its highly anticipated inaugural Alumni Network ceremony on Saturday, June 14, bringing together some of Africa’s brightest minds in brand and commercial leadership.
Hosted in Lagos, the event officially launched a growing community of over 450 marketing and sales professionals trained by BMA, cutting across key industries including FMCG, tech, finance, telecommunications, and manufacturing.
The ceremony attracted top-tier professionals, C-suite executives, and emerging talents, all bonded by the Academy’s shared mission to drive brand excellence and leadership across the continent.
“This is more than just a reunion,” said Olusegun X. Akinyemiju, the newly inaugurated President of the BMA Alumni Network. “It’s the birth of a movement — a strategic community of commercial leaders committed to raising the bar for brand and business performance in Africa. Our collective impact starts now.”
The event featured inspiring keynote sessions, alumni showcases, industry spotlights, and a vibrant after-party that captured the energy and spirit of the BMA community.
The executive committee of the Alumni Network was also formally unveiled. The team had emerged earlier in February following a fiercely contested election that drew attention from marketing professionals and external observers alike, highlighting how creative campaign strategies can be deployed even in electoral processes.
Speaking at the event, Dr. Abiodun Ajiborode, Founder of BMA, emphasized the importance of the Alumni Network to the Academy’s long-term vision.
“The alumni network was always part of the plan. We didn’t just want to produce skilled professionals, we wanted to build an ecosystem of brand custodians. A platform where leaders can grow, collaborate, and influence the industries they serve.”
The Network is already gearing up for impact, with plans for mentorship programs, thought leadership sessions, community outreach, and strategic partnerships to drive marketing innovation across Africa.
The inaugural ceremony was more than a celebration, it was a declaration of intent. The BMA Alumni Network is stepping into its new chapter with clarity, purpose, and momentum.
“We are just getting started,” said President Akinyemiju. “The real power of BMA is not only in what we learned, but in what we will build together.”