Twelve food content creators have been chosen as the new MAGGI Food Ambassadors, and would be expected to use their platforms to promote the seasons produced by Nestle. The next generation of culinary innovators will drive authentic African food storytelling across digital platforms.
The new ambassadors are Brian Nwana, Sisi Yemmie, Ify’s Kitchen, Geenafoodiesandspice, Dr Jamila Lawal, Anisah Lawal (the.chefnisah), Mariam Buhari (Fabulous_nosh_and_recipes), Egbe Chukwualuka (cookwith_aluks), Okeke Oluebube (cookwith_mimii), Samira Abdullahi (Samrahs_cuisine), Zainab Saad Ahmed (Hanan_malab), and Bello Yasmine Mansur (Yasmieen_ymb).
These persons were unveiled by the leading culinary brand at the second edition of the MAGGI Creators Conference, themed The MAGGIVerse 2.0.
Held from November 1–2, 2025, in Lagos, the two-day event brought together hundreds of digital storytellers, food influencers, and creative entrepreneurs from across West and Central Africa. The conference served as a vibrant hub for learning, collaboration, and inspiration—exploring how creativity, storytelling, and innovation continue to shape Africa’s digital and culinary landscape.
In her welcome address, the Category Marketing Manager for Culinary (MAGGI) at Nestlé Nigeria, Ms Funmi Osineye, emphasized the brand’s long-term commitment to empowering African creators:
“The creator economy in Africa is redefining how stories are told, livelihoods are built, and communities are shaped. Through the MAGGIVerse, we’re helping creators turn passion into purpose while building a connected ecosystem that celebrates culture, creativity, and shared growth,” she stated.
Building on the success of its debut edition in 2024, this year’s conference featured panels, workshops, and masterclasses on storytelling, brand building, and digital monetization. Highlights included a TikTok Masterclass on content algorithms and authentic influence, as well as engaging discussions on “The Palette of Digital Content,” featuring Sisi Yemmie, Noble Igwe, Dr. Jamila Lawal, and Gina Ehikodi-Ojo.
In her keynote address, the former Nestle Director for Marketing Services Manager at Nestlé Nigeria and chief executive of Entod Marketing Limited, Mrs Iquo Ukoh, said, “We are witnessing a cultural evolution. Preserving traditional dishes and presenting them authentically online will be key to maintaining Africa’s culinary heritage.”
Brian Nwana, Guinness World Record holder and digital food creator, delivered an inspiring session on The Future Plate: Marrying Culinary Arts with Digital Frontiers, encouraging creators to stay consistent, leverage data, and seize seasonal opportunities to grow visibility and influence.Detty December is coming, an opportunity to trend food content because tourists will surely need to know where and what to eat.
Ghanaian lifestyle creator Kojo Junior described the Maggi Creators Conference as a powerful platform for cross-border collaboration and creativity in Africa’s digital space.It’s a great bridge for creators across countries.
Adding a platform perspective, the Publisher Partnerships Lead for Sub-Saharan Africa at TikTok, Ms Vivian Chuene, said, “The world is watching African creators. Global audiences are curious about African content, and now is the time to position creators to take advantage of that demand.”