From late President Muhammadu Buhari to iPhone 17, Google has revealed the topics that most captured Nigerians’ attention in 2025, with its end-of-year Year in Search data showing a surge in interest around news events, public figures, entertainment, technology and viral internet trends.
According to Google, the rankings are based on search queries that recorded the highest increase in interest compared with the previous year, offering insight into what Nigerians were most curious about in 2025.
From global headlines and celebrity names to trending slang, music and movies, the data reflects the conversations and moments that shaped the year.
Naijaonpoint understands that news-related topics were the most-searched topics among Nigerians in 2025.
Leading the list were the World Cup, the deaths of Liverpool star footballer Diogo Jota and Nigeria’s former President, Buhari, as well as the Israel–Iran war.
Public interest also surged around prominent figures such as Pope Francis, Hulk Hogan and Natasha Akpoti, while technology-related curiosity spiked with searches for the iPhone 17.
Local public figures featured prominently, with Nigerians searching extensively for politicians, entertainers and social media personalities.
Natasha Akpoti topped the list, followed by Eberechi Eze, Rivers State Governor Siminalayi Fubara, Chika Ike, Mr Eazi, Kemi Adetiba, Hilda Baci, Very Dark Man and Priscilla Ojo.
Beyond Nigeria, Nigerians also showed strong interest in international personalities.
Names that trended globally among Nigerian users included Viktor Gyokeres, Alejandro Garnacho, Joao Pedro, Aaron Pierre, Tyler Perry, Michele Lamy, Larry Ellison, Kim Sae Ron, Teyana Taylor and Paul Biya.
Football Stars Lead Sports Searches
Naijaonpoint reports that football dominated sports-related searches throughout the year.
Nigerians followed players such as Gyokeres, Garnacho, Xavi Simons, Benjamin Sesko, Bryan Mbeumo, Joao Pedro, Eberechi Eze, Andre Silva, Alexander Isak and Noni Madueke.
Entertainment Industry
In the entertainment industry, actors, musicians and filmmakers also featured heavily in search trends.
Those who trended included Aaron Pierre, Chika Ike, Juma Jux, Mr Eazi, Kemi Adetiba, Kim Sae Ron, Mavo, Peju Ogunmola, Teyana Taylor and Fola.
Searches linked to death and loss ranked high, as Nigerians sought information about popular figures who passed away in 2025.
These included Diogo Jota, Muhammadu Buhari, Charlie Kirk, Pope Francis, Hulk Hogan, Uma Ukpai, Peter Rufai, Sanku, Nkechi Nweje and Doyin Okupe.
Music remained a major driver of search activity. Nigerians searched for songs and lyrics such as Oluwatosin, Joy Is Coming, and With You by Davido featuring Omah Lay, Laho by Shallipopi, as well as Arike and Money by Teni.
Film and television searches reflected interest in both local and international productions, including Straw, To Kill a Monkey, Fantastic Four, Final Destination, Squid Game, Wednesday season two and Koleoso.
Viral Words Trend
Naijaonpoint reports that Nigerians also turned to Google to understand internet slang and trending words.
Popular searches included the meanings of “Achalugo,” “allegedly,” “labubu,” “kelebu,” “demure,” “Ozempic” and “nepo baby,” among other viral terms.
Recipes Nigerians Searched For
Food-related searches reflected the influence of social media and lifestyle content.
Trending recipes included the viral pornstar martini, ginger shots, chinchin, sausage rolls, hummus, chickwizz Chinese rice and asun rice.
On the tech front, devices that trended included the iPhone 17, Tecno Pop 10 and Infinix Note 50 Pro.
Overall, Google’s data shows that Nigerians’ searches in 2025 were a mix of serious news, entertainment, food and language trends, highlighting a balance between concern for national and global events and a strong appetite for humour, lifestyle and pop culture.
Google noted that the Year in Search rankings capture queries that saw the biggest growth year-on-year, providing a snapshot of the topics, people and moments that defined Nigerians’ online curiosity in 2025.