OpenAi’s ChatGPT emerged as the most downloaded non-gaming app globally in March 2025, overtaking long-time chart leaders Instagram and TikTok, according to new data from app intelligence firm Appfigures.

ChatGPT recorded 46 million new downloads in March, representing a 28% increase from February and marking its best performance to date.

This is the first time the AI chatbot app, developed by OpenAI, has secured the top spot in monthly global app downloads.

In comparison, Instagram fell to the No. 2 position, while TikTok slipped to No. 3. This reshuffling highlights shifting consumer behavior, especially in the race for dominance among content and productivity apps.

The boost in ChatGPT’s popularity coincided with several key product upgrades rolled out in March.

While new features certainly contributed to the app’s momentum, Appfigures suggests that brand dominance played a larger role.

“It’s starting to feel like ChatGPT is becoming a verb, a lot like how Google did in the 2000s.

“When there’s excitement about AI — even competition like Grok or DeepSeek — many users ultimately download ChatGPT because of its brand recognition,” Michaeli said.

Meanwhile, Grok, backed by Elon Musk and integrated into X (formerly Twitter), may have better odds due to its celebrity backing and distribution advantages.

ChatGPT’s performance reflects broader trends in AI adoption. Appfigures reported that ChatGPT’s downloads have surged 148% year-over-year, comparing Q1 2021 to Q1 2025.

The app’s rising adoption signals growing comfort and familiarity with AI tools among mainstream mobile users.

In total, the top 10 non-game apps were downloaded 339 million times in March, up from 299 million in February, a clear indication of rising global app engagement.

Alongside ChatGPT, Instagram, and TikTok, other top-ranked apps included Telegram, Snapchat, Meta’s Threads, and e-commerce player Temu.

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