WATCH THE VIDEO HERE DDG says that these days, streamers are far more famous than your favorite rappers. Speaking to Complex’s Speedy Mormon, the rapper was asked about the rising popularity of streamers and whether he believed they had surpassed the fame of music artists. “A hundred percent,” DDG responded. “I feel like that with content creators period, though. We are the [public relations], it feels good to be my own PR.” Following his breakup with actress and singer Halle Bailey, DDG has returned to streaming full-time and is even has a channel with his infant son, Halo.
“I don’t know if I’m doing a good job or not,” he continued. “But we are the PR, we are the stops. You drop an album, you gotta come talk to the content creators ’cause we’re going to do more than the radio going to for you. I feel like streamers are definitely the new celebrities.” DDG has approximately 3.12 million subscribers on his main YouTube channel, @DDGMusicChannel. His DDG & Halo channel has 3.99 million subscribers, and his PontiacMadeDDG VLOGS has 3.39 million subscribers. By comparison, popular streamer Kai Cenat has 15.4 million followers on Twitch, 6.7 million on YouTube, 12 million on Instagram and 2.6 million on X.