DStv woos customers with 72 hours of free access to all channels 

The Pay-tv operator, which lost 243,000 customers between April and September this year in the aftermath of price increments, said its disconnected customers can also benefit from the offer.

According to a statement released by MultiChoice Nigeria on Thursday, the seasonal offer is open to all DStv subscribers but excludes GOtv subscribers.

Describing the offer as a “gift like no other”, Multichoice said subscribers on all packages would now have access to its Premium channels within the period.

“As we wind down the year and celebrate the holidays, DStv is happy to announce that we are making this December one to remember. 

“From Friday, Dec. 27, to Sunday, Dec. 29, we’re giving all DStv customers, connected and disconnected, regardless of their current package, access to every channel and every show at no extra cost. 

“Whatever package you’re on, connected or not, this is your chance to unlock the full power of DStv Premium and revel in a world of endless entertainment and authenticity. 

“For 72 hours, the only thing standing between you and the best in sports, kids’ programming, movies, and local dramas is your decoder. No payments or calls required.” 

While Multichoice presents the offer as a gift, it may also be an attempt to bring back some of its customers who have dumped their decoders in the past months.

According to MultiChoice Group CEO, Calvo Mawela, the company was also adjusting to global pay-TV challenges as streaming services, the rise of social media, and changing consumer preferences impact the traditional broadcast business.

Amid the rising inflation, Multichoice Nigeria had increased its DStv and GOtv bouquet prices twice last year and once this year, making it three times within the space of 12 months.