Elon Musk’s X raises $1 billion in new equity funding at $32 billion valuation  

According to a Bloomberg report citing sources familiar with the matter, the deal values the company’s equity at approximately $32 billion, aligning with the valuation at the time Musk acquired the platform in 2022.

Bloomberg noted that the Twitter buyout included at least $12.5 billion in debt, meaning the latest fundraising was completed at roughly the same $44 billion enterprise value as Musk’s initial purchase.

Musk himself participated in the equity raise, alongside other investors, including Darsana Capital Partners, which had previously purchased some of X’s debt earlier this year.

Additionally, 1789 Capital, an investment firm that has backed Musk’s ventures such as xAI and SpaceX, also contributed to the funding round.

Musk has frequently turned to private markets to secure funding for his ventures. Recently, SpaceX completed a tender offer valuing the company at approximately $350 billion, while xAI is reportedly seeking fresh funding at a valuation of $75 billion.

Since Musk acquired Twitter in 2022 and rebranded it as X, the platform has experienced significant upheaval, including deep workforce cuts and a mass exodus of advertisers.

Many marketers paused or withdrew their spending due to concerns about their ads appearing alongside inappropriate content.

In response, Musk has taken legal action to bring advertisers back. X is currently suing several major brands for withholding advertising spending, alleging that their decisions constitute anti-competitive behavior.