Emirates Partners FG to Promote Inbound Tourism to Nigeria

According to a Memorandum of Understanding (MoU) at the 2025 Arabian Travel Market, the airline operator will use its influence in the global aviation market to attract international visitors to tourist sites in Nigeria.

It was learned that Emirates would help to promote inbound tourism to Nigeria from key markets on its network, encouraging travellers to experience the country’s rich cultural heritage and diverse natural beauty, from sunlit coastlines to vibrant wetlands.

Also, both parties will develop programmes for trade partners, hoteliers and tour operators, to showcase the Heartbeat of Africa as well as exploring incentives, familiarisation trips and other marketing initiatives.

“Since resuming operations to Lagos in October 2024, we have focused on deepening our strategic partnerships with key stakeholders in Nigeria’s aviation, tourism and trade sectors.

“This partnership with the Nigerian Tourism Ministry solidifies our commitment to driving international travellers to experience the country’s fascinating history, its urban cities, the untapped, stunning natural world and, of course, the warm hospitality that characterizes Nigerian culture,” the Chief Commercial Officer of Emirates Airline, Adnan Kazim, said.

In her remarks, the Minister of of Art, Culture, Tourism and the Creative Economy, Ms Hannatu Musa Musawa, said, “This partnership with Emirates marks a pivotal moment for Nigeria’s tourism sector. It serves as a critical springboard for driving inbound tourism as we work towards delivering on our Destination 2030 Soft Power Initiative, endorsed by Mr President to position Nigeria as a global leader in culture, heritage, and creativity.

“Strengthening strategic alliances with international stakeholders like Emirates not only open new gateways for visitors but also empower local communities, stimulate economic growth, and showcase Nigeria’s extraordinary cultural tapestry to the world.”