The client base of a leading pan-African communications and news distribution consultancy, APO Group, has increased with the inclusion of Emirates into its fold.
The international airline operator has chosen APO Group as its public relations partner for Africa with immediate effect.
The selection of APO Group as the PR agency for Emirates reflects the airline’s continued investment in the continent and its commitment to maintaining a strong and responsive communications presence.
It also aligns closely with APO Group’s mission of pioneering the future of communication and being the channel for Africa’s voices.
It was learned that under the partnership, APO Group will support Emirates by providing strategic counsel, integrated public relations, and stakeholder engagement in South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania and Egypt.
The ultimate aim is to reinforce Emirates’ visibility in the region and ensure consistent, insight-led communications that support brand and commercial objectives.
By leveraging APO Group’s continent-wide network and expertise, Emirates will deepen its connection with pan-African audiences, local media, and industry partners.