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Enugu Accident: Dangote Fumes Over Unauthorised Use of Brand Identity

Dangote Group

Dangote Industries Limited has expressed dissatisfaction over the unauthorised use of its brand identity by a truck said to belong to another company involved in a recent accident in Enugu State.

In a statement on Wednesday, the conglomerate said its truck was not involved in the road mishap that claimed lives, noting that it belonged to another firm known as Visco Investment Global Limited, a third-party operator.

It was earlier reported in the media (excluding Business Post) that a heavy-duty vehicle owned by Dangote Group crushed some people to death in Enugu.

However, in the statement, the firm dissociated itself from the unfortunate incident, rejecting “any attempt to exploit such tragedies for malicious or financial gain.”

“We are actively engaging with the appropriate agencies to determine why the truck in question was bearing our logo, despite not being part of our fleet,” it stated, noting that it “remains steadfast in upholding the highest standards of corporate responsibility, safety, and integrity in all our operations.”

“We remain committed to cooperating fully with the relevant authorities and urge that those tasked with investigating incidents of this nature be allowed to carry out their responsibilities without undue interference,” the statement added.

Dangote emphasised that, “Moving forward, increased scrutiny will be applied to the unauthorised use of our brand identity, particularly the misuse of our logo on vehicles not affiliated with the group,” advising “the public and media to refrain from circulating unverified claims.”

Dangote Group has been under public scrutiny in recent times, especially after one of its trucks claimed the life of one Ms Ruth Otabor, a relative of the former Big Brother Naija contestant, Ms Ijeoma Otabor, otherwise known as Phyna, in Auchi, Edo State.