A high-performing broker, award-winning team leader, and respected mentor, Mr Julián David Londoño Franco, has been appointed to lead the operations of eXp Realty in Colombia.
A statement from the agent-centric real estate brokerage said the appointment of Mr Franco as the new Country Leader for Colombia marks a bold new phase of growth, results, and agent empowerment across Latin America.
He succeeds Virginia Restrepo, who oversees broader scaling efforts as Regional Director for CALA (Central America and Latin America). A key architect of eXp’s success in Colombia, Restrepo was instrumental in launching the market, building local leadership, and positioning the country for lasting impact.
Mr Franco is expected to use his leadership to fuel agent attraction, training, and business development in one of eXp’s fastest-growing Latin American countries, and he is enthusiastic about the appointment.
“Moving my business to eXp was a major decision, one I made because I believe in what this model offers agents.
“The opportunity to grow a business with more flexibility, ownership, and global collaboration represents, to me, an innovative approach that is shaping both the present and the future of this industry. I’m excited to help more agents in Colombia experience what’s possible with eXp,” he enthused.
The Managing Director for International at eXp Realty, Mr Felix Bravo, said Mr Franco was chosen for this role because “he understands what agents need to succeed today, and he’s deeply committed to helping them do it. Colombia’s agents are in very good hands.”
“Julian brings a proven leadership style that reflects eXp’s commitment to agent success. He’s a respected figure in Colombia’s real estate community and understands how to support agents in building sustainable, productive businesses. His appointment strengthens our presence across Latin America,” he added.
Mr Franco holds a degree in Business Administration from Universidad del Rosario in Bogotá, with a background in marketing, sales, and business strategy.
He previously served as owner and team leader of IEBR SAS (a former RE/MAX franchise), now operating as Team Platinum by eXp, where he consistently earned national recognition for productivity and service excellence.
He is widely respected as a mentor and consultant to real estate professionals and is driven by a mission to elevate the industry through momentum, performance, and exceptional service.