By Modupe Gbadeyanka The General Manager for Enterprise Marketing at MTN Nigeria, Mr Charles Okonkwo, has advised Small and Medium Enterprises (SMEs) in the country to embark on brand repositioning to survive the current competitive environment. “Navigating the intricacies of a fiercely competitive market, SMEs must know how the target customers perceive the brand. They must humanize and position themselves to make strong brand statements. “Ultimately, success in a competitive market hinges on the ability to carve out a distinctive and resonant brand identity, positioning the brand strategically, and effectively managing resources to achieve desired outcomes,” he submitted at the
Expert Canvasses Brand Repositioning for Business Survival
