A tourism expert, Jibola Abati, has called on governments at all levels to partner with travel content creators to accelerate the growth of Nigeria’s tourism sector.
By Joan Odafe 08035689896
A tourism expert, Jibola Abati, has called on governments at all levels to partner with travel content creators to accelerate the growth of Nigeria’s tourism sector.
The News Agency of Nigeria (NAN) reports that the expert made the appeal on the sideline of the ongoing 21st Akwaaba African Travel Market on Monday in Lagos.
Abati, who is the founder, Taste of African Vibes and also the Convener of the African Travel Content Creator Conference, described content creators as the food soldiers of the industry, whose efforts in promoting destinations often go unnoticed.
“Content creators are essential to tourism marketing. Many of them invest their resources in promoting Nigeria.
“Government support will encourage them to do more,” he observed.
He suggested that government at all levels should identify content creators, who promote tourism, and collaborate with them through industry events and social media engagement.
“The support does not have to be about hiring them but providing meaningful partnerships and material incentives that can amplify their work,” he said.
While commending the Federal Government’s ongoing efforts in promoting tourism, Abati stressed the need for stronger collaboration with content creators to strengthen the nation’s global tourism potentials and attract more visitors.
The News Agency of Nigeria (NAN) reports that the three-day expo, which commenced on Sept. 14, will end on Sept. 16.
The expo drew participants from tour operators, airlines, tourism boards, and travel agents with about 100 exhibitors across 20 countries. (NAN)(www.nannews.ng)