Small business owners will have the opportunity to update their knowledge on how to use digital marketing to scale up at the quarterly UBA Business Series scheduled for Thursday, November 6, 2025, at the UBA Head Office in Marina, Lagos.
Participants will learn first-hand how to leverage storytelling, social media, and data analytics to strengthen their brand presence and convert audiences into loyal customers.
There will also be live question and answer segments, allowing both online and virtual participants to gain tailored advice on how to grow their businesses effectively.
The event, themed Content that Converts: Building Influence and Driving Growth Through Strategic Marketing, is open to all entrepreneurs, professionals, and digital creators across Africa and beyond, who will like to make an impactful difference in their businesses. They are expected to register for the programme via the link: https://on.ubagroup.com/BSQ3Press.
UBA said leading industry experts and digital marketing strategists will share practical insights on how businesses can create compelling content that drives engagement, builds customer trust, and delivers measurable growth.
Social Media influencers and entrepreneurs, including Digital Creator and Actor, Elozonam Ogbolu; Digital Health Educator, Chinonso Egemba (Aproko Doctor); Kenyan Actress and Media Entrepreneur, Catherine Kamau; Content Creator, Nasiru Lawal (Nasboi); and Digital Influencer, Enioluwa Adeoluwa, will be part of the panel who will share their experiences on how they built great online communities on the continent.
“Content is the new oil, and at UBA, we recognise the content creation and digital influence sector as a very tangible and significant pillar of the Nigerian economy.
“Just as oil transformed our nation’s economic landscape, digital content is now driving unprecedented growth, creating jobs, and opening new avenues for wealth creation,” UBA’s Group Head for Retail and Digital Banking, Shamsideen Fashola, stated.
Also commenting, UBA’s Group Head for Marketing and Corporate Communications, Ms Alero Ladipo, said, “At UBA, we believe in the power of storytelling to influence hearts and minds. This initiative is a deliberate part of that strategy, leveraging the creative economy to demonstrate our commitment to being a forward-thinking and reliable partner.”