Fidelity Bank Plc has reaffirmed its commitment to expanding Nigeria-US trade beyond oil, with non-oil exports being explored to improve the country’s foreign exchange (FX) earnings.
The chief executive of the lender, Mrs Nneka Onyeali-Ikpe, while speaking at the just-concluded Fidelity Nigeria International Trade & Creative Connect (FNITCC) in Atlanta, Georgia, said while Nigeria’s non-oil exports currently stand at under $5 billion annually, the potential is immense.
“At Fidelity Bank, we believe access to global markets is a pathway to shared prosperity. That belief inspired the creation of FNITCC,” she said.
FNITCC was declared open on September 18, 2025, by the Governor of Lagos State, Mr Babajide Sanwo-Olu, and it ended on September 20, with exhibitors praising the financial institution for the platform to showcase Made in Nigeria goods to the international market, especially in the United States of America (USA).
FNITCC Atlanta 2025 marked a significant leap forward from previous editions, as it recorded increased attendance, enhanced booth setups, and deeper engagement. Participants described the experience as “a clear step up” and “more impactful than ever.”
“It was an honor to exhibit among such a vibrant community of creatives, entrepreneurs, and cultural ambassadors. We left FNITCC 2025 with new customers, meaningful connections, and a renewed sense of purpose. Well done to Fidelity Bank for championing Nigerian businesses and bridging global markets,” shared the By Nuga Designs team.
Exhibitors also highlighted the power of community and resilience, recounting moments of spontaneous international deals and heartfelt support.
“Last year, I was devastated when our goods didn’t arrive on time,” one exhibitor recalled. “But this year, even in my absence, my fellow AWE sisters stepped in. A surprise visit from a buyer led to an impromptu video-call deal that changed everything. FNITCC reminded me that connections often matter more than sales.”
“On behalf of FSGF AFRICA LTD, I extend our deepest gratitude to Fidelity Bank for hosting such a wonderful event,” said another exhibitor. “To the Fidelity team—your warmth, professionalism, and commitment made this experience truly remarkable.”