Adebowale Adesona, Managing Director/CEO, Coronation Life Assurance, has said that every person who secures proper life assurance, education coverage, and health protection becomes a node of stability in the national fabric.
“When enough individuals achieve financial resilience, entire communities transform,” Adesona noted.
The CEO, while also responding to a question on the specific life challenges Coronation Life Assurance’s eligible products address noted that, “rising healthcare costs make Critical Illness Plans essential.”
He said, “Retirement insecurity makes Coronation Rest Easy Lite crucial for working professionals. E-Term addresses the financial gaps that could come from demise of breadwinners. These aren’t abstract products; they’re practical responses to pressing challenges Nigerians face daily. The promotion simply accelerates adoption of solutions people desperately need”.
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While responding to questions on how the company’s customer reward campaign contributes to building a more financially resilient Nigeria, he said, “This campaign accelerates that process by making protection rewarding and accessible.”
“We’re not just distributing prizes; we’re building the foundation for a prosperous continent, one protected family at a time. That’s how transformation happens – through individual decisions that collectively reshape our future”, Adesona said.
Speaking on the role customer appreciation plays in Coronation Life Assurance’s business philosophy, he simply said:
“It’s fundamental. We operate in a sector where clients trust us with their most precious concerns – children’s futures, retirement security, health protection”.
According to Adesona, “that trust deserves more than competent service; it deserves genuine appreciation. ‘Insure and Win 2.0’ is our way of saying, “We see you, we value your trust, and we want to celebrate your commitment to securing what matters most,” he said.
On how the company balances promotional spending with delivering value to all customers, Adesona said, “This isn’t promotional spending; it’s strategic investment in customer engagement and market penetration.”
“Every naira allocated to prizes returns multiples in increased coverage, deeper client relationships, and expanded awareness. More importantly, the vast majority of participants who don’t win prizes still gain comprehensive protection – that’s the real value exchange”.