A tap-to-earn street game platform with real-world rewards has been introduced into the Nigerian market by a company known as Rise & Hustle.
The game allows players to have the opportunity to rise from Hustler to Kingpin, earning Bucks during the grind to unlock real-world rewards.
According to the next-gen tap-to-earn gaming operator, this reward-based mobile street game series enables taps and achievements to be redeemed for mobile airtime, tangible rewards and Rise Tokens, all without spending a cent.
The portfolio of free-to-play games and lottery products is designed in-house, giving Rise & Hustle the ability to deliver energetic and competitive experiences that appeal to players.
Rise Tokens are crypto-backed rewards on the Binance Smart Chain and power a real economy that rewards loyalty. Squads and community are central to gameplay with leaderboards, status, and real-time tournaments making each session count.
Embracing AI technology, local partnerships, and sharp design, Rise & Hustle is on the path to becoming Africa’s most culturally relevant gaming operator. A full Real Money Gaming offering is due for launch imminently.
Beyond Nigeria, expansion plans include Kenya and Ghana, with launches scheduled for completion by the close of 2025.
As Rise & Hustle scales, it will strengthen collaborations with mobile networks, pioneering brands, and influencers to accelerate mass adoption. With its bold brand, crypto-powered rewards, and laser focus on mobile-first entertainment, Rise & Hustle’s platform is the future.
Commenting on the development, the chief executive and co-founder of Rise & Hustle, Mr Josh Jones, said, “Rise & Hustle is flipping the script on how value is created for an entire generation’s time and talent spent on mobile games.
“We’re here to turn everyday entertainment into real-world rewards. This isn’t just a game – we’re building a cultural movement where players grind together to reach the top through ambition and hustle.”
Rise & Hustle was co-founded by Mr Anthony Broadhurst, a key player in Africa’s gaming and crypto world, and Mr Jones, an experienced iGaming entrepreneur with a stellar record of building successful platforms.