Foundation trains women in export businesses

The Ruth Joseph-Audu Women Foundation has trained women on shampoo production suitable for both local and international markets.

The training, which was the first hands-on session, had 33 women in attendance.

The foundation’s director, Ruth Joseph-Audu, in an interview with newsmen, underscored the importance, saying it is aimed at equipping women with practical skills to create sustainable livelihoods.

“This essence of the training is to teach women how to be economically viable. This is the first skill we introduced to them in shampoo production. At the end of the class, we were able to make a basin of shampoo for about 50 litres.

“And also introduce them to marketing strategy to excel in this business so that they will,” she said.

Joseph-Audu stressed that some of the participants were offered financial assistance to help them kick-start their businesses and scale up their production.

“The foundation also introduced attendees to essential marketing strategies, teaching them how to package, brand, and position their products competitively,” she said.

 She reiterated the purpose of the foundation, which is targeted at uplifting women out of poverty by equipping them with business skills and resources and seeking corporate bodies to support the foundation.

“With an ambitious goal of empowering at least 5,000 women every month, the foundation is actively seeking partnerships with organisations and stakeholders who share its commitment to women’s economic empowerment. However, due to limited resources, it is currently starting on a smaller scale.

“We are determined to see women rise above the poverty level. Beyond training, we want to ensure that these women have access to funding, mentorship, and the right market connections to succeed. Our dream is to see their products on shelves both locally and globally,” Joseph-Audu said.