Global tech giant, Google, has introduced a new era of AI-powered search to its users in Nigeria, Kenya, and South Africa with AI Mode in Search.
This feature is more intuitive, comprehensive, and helpful as it helps users tackle complex, multi-part questions with more intuitive responses, multimodal inputs, and deeper ways to explore topics.
In a statement on Thursday, the platform stated that AI Mode transforms how people interact with Search by allowing them to ask nuanced and exploratory questions that would previously require multiple searches. Powered by a custom version of Google’s latest Gemini 2.5 model, AI Mode brings advanced reasoning and context understanding to Search.
It said the feature is especially useful for longer, more detailed queries. A key feature of AI Mode is its advanced reasoning, which uses a query fan-out technique to break down a user’s question into subtopics and simultaneously search a multitude of queries on their behalf. This allows for a deeper dive into the web, uncovering hyper-relevant content.
Furthermore, AI Mode is designed to be truly multimodal, allowing users to interact in the most natural way for them, whether through text, voice, or even images.
Simply tapping the microphone icon or uploading a photo allows users to ask questions using their voice or camera. A core principle of AI Mode is to help users find the best of the web.
The AI-powered response includes prominent links to web sources, expanding the types of questions people can ask and opening up new opportunities for content discovery.
With AI Mode, web links are prominently displayed, ensuring users can easily click through to discover more. Data from AI Overviews shows that AI-powered results lead users to visit a greater diversity of websites and spend more time engaging with them.
While AI Mode aims to provide a reliable AI-powered response, in cases where confidence is not high, the system will default to a set of traditional web search results.
Google disclosed that the AI Mode would begin rolling out today and will appear as a tab on the Search results page and within the Google app for Android and iOS.
“We’re incredibly excited to bring AI Mode to our users in the region,” the Managing Director for Google Africa, Mr Alex Okosi, said.
“We know that people in this region are curious and have complex questions about everything from planning a trip to understanding a new concept.
“With AI Mode, Google is reimagining the Search experience. Users will not only find the information they need more easily but will also be empowered to explore a wider range of content from across the web,” he added.