WATCH THE VIDEO HERE Google has intensified calls for Nigerian businesses to tap into the potential of artificial intelligence (AI) as data shows how it is fundamentally transforming consumer behavior and creating unprecedented opportunities. According to Mr Brendon Kraham, Vice President of Search and Commerce, Global Ads Solutions, the numbers show that Google products around the intersection of searching, streaming, scrolling, and shopping can help position businesses for growth. Amid Nigeria’s economic challenges, technology is proving to be a pathway to drive brand awareness that resort to action. “We’re observing a significant evolution in how people interact with technology and brands. This evolution is driven by AI and characterized by a multi-modal consumer journey, where searching, streaming, scrolling, and shopping seamlessly intertwine,” Mr Kraham stated. He added that AI is now powering businesses when it comes to modern search and advertising with Google’s AI Overviews, powered by Gemini, demonstrating how AI can provide richer, more conversational answers, leading to increased user engagement and exploration.
Google Urges Nigerian Businesses to Drive Growth With AI Tools
