House Bourgeoisie, a Lagos-based niche fragrance company, has outlined a series of product and market expansion initiatives scheduled for the first quarter of 2026, reflecting renewed activity in Nigeria’s emerging home-fragrance segment and a broader shift toward locally made luxury goods.
Founded in 2023 by Nigerian-French perfumer and digital strategist Teniola Josette, the Lagos-based brand is carving a distinct identity in a market long dominated by imported fragrances. The company blends artisanal perfumery with African cultural heritage, producing chemical-free home fragrances, candles, room sprays, and scented jewelry made from botanical and oud-based ingredients sourced across the continent.
“Our mission is to break the continent’s dependence on imported luxury fragrances and lead the movement for authentic, sustainable African olfactive artistry,” the company said in a press release, positioning itself as one of the few luxury fragrance brands building a distinct Pan-African scent identity.
Building a brand on cultural depth and technical precision
Teniola’s career spans more than 12 years across FMCG, oil and gas, automobiles, and international development, and shapes the brand’s strategic direction. The founder, described internally as both a corporate strategist and an olfactive artist, says her experience “working across West Africa, including the Republic of Benin,” informs her appreciation for the continent’s aromatic diversity.
House Bourgeoisie’s philosophy centres on Africa-first sourcing, sustainability, and craftsmanship. Its products are made without synthetic chemicals, leaning instead on natural oils, plant extracts, and traditional aromatic materials.
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The brand’s early traction is anchored by HBV Legacy, a soft-launched woody-leathery fragrance that has gained a following among collectors and private buyers. Described as communicating “strength, intimacy and quiet confidence,” HBV Legacy has become the brand’s unofficial signature, even as House Bourgeoisie continues to develop The Bourgeois Atlas, an evolving fragrance concept inspired by cities and cultures across Africa and the diaspora.
House Bourgeoisie is also making inroads across premium hospitality spaces. Its scents are currently used by The Wheatbaker Hotel, one of Lagos’ leading boutique hotels, and The White Orchid Hotel, owned by the EbonyLife Group. Both partnerships position the brand within high-value environments where ambience and sensory identity are central to the guest experience.
Beyond hospitality, the company collaborates with real-estate developers to create bespoke scent profiles tailored to private residences, luxury apartments and curated spaces seeking a refined olfactive signature.
Although this is its first formal media announcement, the company notes that its products are already circulating in homes and private collections through soft launches, word-of-mouth communities, and direct sales via its website. According to the brand, the early reception has “exceeded expectations,” particularly for HBV Legacy, which remains its strongest performer.
House Bourgeoisie plans to widen its product line and deepen its Pan-African sourcing network next year. The company says it is preparing to introduce “a new wave of refined home fragrances,” roll out immersive scent-experience events, and strengthen its commitment to sustainable luxury.
The brand frames its long-term outlook as both creative and cultural. “The future of House Bourgeoisie is intentional, experiential, and deeply rooted in African excellence,” the company said. “We are building a brand not just to scent spaces, but to shape culture.”