HP Inc. rolled out a sweeping refresh of its consumer PC portfolio at the CES technology show in Las Vegas, betting that deeper integration of artificial intelligence, longer battery life and premium displays will help revive demand in a market still recovering from a prolonged slump.
The Palo Alto, California-based company on Monday introduced new OmniBook notebooks, OmniStudio all-in-one desktops and Chromebooks, positioning the devices as “Copilot+” PCs built to handle multiple AI applications alongside traditional work and entertainment tasks.
Shares of HP, which sells personal computers and printers globally, have struggled over the past two years as consumers and businesses cut back on hardware spending following a pandemic-era buying spree.
The headline product is the OmniBook Ultra 14, which HP says is the world’s first consumer notebook to offer up to 85 trillion operations per second (TOPS) of neural processing power for running AI workloads concurrently.
The laptop can be configured with an HP-exclusive Snapdragon X2 Elite chip or Intel’s latest Core Ultra processors, underscoring intensifying competition between chipmakers to dominate the emerging AI PC category.
HP said the OmniBook Ultra 14, starting at $1,549.99, delivers all-day battery life and weighs about half as much as its previous generation, while packing up to a 3K OLED display. The company is pitching the device at freelancers, students and creators who increasingly blend work and personal use on a single machine.
“Consumers use their PCs in more ways than ever before — to create content, stream, code or game,” Samuel Chang, president of HP’s consumer personal systems division, said in a statement. “They need devices that can keep up.”
The company also unveiled the OmniStudio X 27, an all-in-one desktop aimed at home offices and creative professionals. HP said the device is the first Neo:LED all-in-one PC to offer dual 100% color coverage, paired with Intel Core Ultra 7 processors and optional Nvidia GeForce RTX graphics. Pricing starts at $1,499.99, with preorders opening this week.
Beyond its flagship devices, HP announced a full overhaul of its OmniBook portfolio, spanning four series — X, 7, 5 and 3 — with configurations powered by chips from Qualcomm, Intel and AMD. The lineup includes what HP calls the world’s longest battery life in a 16-inch OLED consumer AI notebook, with up to 45 hours on a single charge.
The company also refreshed its Chromebook range, adding new Plus models that integrate Google’s AI tools and target students and everyday users seeking lower-priced devices.
HP’s push reflects broader industry efforts to reignite PC sales by embedding AI features directly into hardware, rather than relying solely on cloud services. Analysts expect AI-capable PCs to gradually replace older machines as software becomes more demanding, though adoption may be uneven in price-sensitive markets.
Most of the newly announced devices will become available between January and spring, with entry-level OmniBook models starting at $499.99, as HP seeks to cover both premium and mass-market segments in a fiercely competitive PC landscape.