A campaign, The Heart That Drives Us, designed to celebrate its most dedicated drivers in Nigeria, has been launched by inDrive.
A statement from the leading global ride-hailing platform operating in nine African countries disclosed that the nationwide campaign runs from October 13 to December 24, 2025.
The drivers would be rewarded through a series of raffles and bi-weekly entertainment events with valuable prizes, including smartphones, televisions, shopping vouchers, family trips, and school fee sponsorships for their children.
The Country Representative for inDrive Nigeria, Mr Oladimeji Timothy, explained that the initiative reflects the company’s ongoing commitment to empowering drivers and ensuring they feel seen, valued, and supported.
He noted that beyond offering rewards, the programme is also an opportunity to highlight the human stories behind every ride and the people whose daily efforts make mobility possible.
“Our drivers are the true heartbeat of our platform. Through The Heart That Drives Us, we want to express our gratitude and celebrate the incredible people behind the wheel — those who work hard, care deeply for their families, and keep our communities connected.
“At inDrive, we understand that our success is built on the dedication of our driver community. This campaign is our way of saying ‘thank you’ and of creating moments of joy and recognition for those who make the platform what it is,” he said.
To further amplify the excitement, the bi-weekly live shows will be hosted as part of the campaign — transformed into full-scale entertainment events with celebrity guest appearances and live raffles.
Viewers can join the celebrations and follow the weekly draws every Wednesday on inDrive’s official Facebook page.