Shoppers can get up to 85 per cent discount on some items on Nigeria’s leading online marketplace, Jiji, in the 2025 Black Friday campaign.
A statement from the company said the campaign, tagged Deals Na Water, will run from November 1 to 31, 2025. The discount is on products across top-selling categories like Phones & Tablets, Electronics, Fashion, Home & furniture, and more.
During the period, shoppers would be able to purchase items at unbeatable prices from verified sellers on the platform.
“This year’s Black Friday is designed to give Nigerians real value through massive savings that feel like deals flowing as freely as water. We’re thrilled to connect millions of buyers to genuine discounts from trusted sellers across the country,” the chief operating officer of Jiji Africa, Mr Maxim Makarchuk, commented.
“For sellers, this is the biggest opportunity to grow visibility and sell faster by offering at least 15% off to be featured on our official Black Friday page. We believe that when buyers win, sellers also win. That’s the marketplace advantage,” he added.
Recent industry data showed that over 70 per cent of Nigerians now search online first when looking for the best prices on essential items.
The country’s digital acceleration continues to reshape retail, with over 43 million active smartphone users and increased adoption of secure online buying platforms.
As consumers become more cost-conscious and focused on savings, trusted marketplaces like Jiji are positioned as the go-to source for verified deals and everyday affordability.