WATCH THE VIDEO HERE Nigerian shoppers now have more payment options on the popular e-commerce platform, Jumia, with the integration of PalmPay after a strategic partnership sealed by both organisations. It was gathered that this collaboration underscores both parties’ commitment to developing the digital payment ecosystem in Nigeria and growing the use of the cashless economy. PalmPay is a leading Africa-focused fintech operating Nigeria’s most used mobile wallet and its addition to the Jumia payment gateway will allow shoppers to pay for their purchases with the option to check out with their PalmPay wallet, ensuring a seamless user experience and transaction reliability through the direct integration. This alliance marks the beginning of a long-term collaboration between two industry giants, aiming to drive innovation, increase convenience for consumers, and foster the adoption of digital payments across Africa. To celebrate the launch of the partnership, PalmPay and Jumia are launching a special Christmas campaign, running from December 11 to 30. During this period, customers who make purchases on Jumia using the PalmPay payment method will stand a chance to win exciting cash rewards. “We are proud to partner with Jumia as we bring together the best of fintech and e-commerce to redefine the online shopping experience. “This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers,” the Chief Marketing Officer of PalmPay, Ms Sofia Zab, said. “At Jumia, we are dedicated to creating value for our customers by ensuring a convenient, reliable, and secure shopping experience. “This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform. “By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions,” the chief executive of Jumia Nigeria, Mr Sunil Natraj, stated.