Cybersecurity company Kaspersky has raised the alarm over a surge in online scams exploiting the hype around the launch of iPhone 17 as Apple opened preorders.
According to the cybersecurity firm, fraudsters are deploying fake websites, bogus lotteries, and phony “tester” recruitment schemes to steal personal data and financial information from unsuspecting buyers.
Kaspersky noted that one of the most common tactics involves counterfeit websites that mimic Apple’s official store, tricking customers with offers of “guaranteed preorders before it sells out.”
Shoppers are then prompted to enter their bank card details, which are harvested by cybercriminals instead of processing any real purchase.
Scammers have also rolled out fraudulent lotteries promising free iPhones as prizes. Victims are asked to complete surveys, submit personal details such as phone numbers and email addresses, and pay bogus delivery or service fees.
“Cybercriminals thrive on the excitement of major product launches, turning consumer enthusiasm into a gateway for data breaches. We’ve seen these tactics evolve from crude phishing to highly polished sites that can look authentic,” said Web Content Analyst at Kaspersky, Tatyana Shcherbakova.
“Users must prioritise verification over impulse to stay safe and avoid falling victim to these opportunistic threats,” Shcherbakova added.
To stay safe, Kaspersky recommends buying the iPhone 17 only from official Apple channels, authorised retailers, or verified carriers.
Consumers are also advised to verify URLs, ignore unsolicited offers, avoid sharing personal details for freebies.
Additionally, enabling multi-factor authentication and monitoring account activity can help protect against potential fraud.
Apple last week announced the launch of its latest addition to the iPhone series, iPhone 17, featuring the new Center Stage front camera that takes selfies to the next level; a powerful 48MP Fusion Main camera with an optical-quality 2x Telephoto; and a new 48MP Fusion Ultra Wide camera.